Yair Doram
brand revamp
Challenge
While working at Market Blend, I undertook the redesign of the website for the lighting studio Yair Doram. The primary challenge was to modernize the brand's digital presence while maintaining its sophisticated and minimalistic aesthetic
Goal
The goal was to create a cohesive and visually appealing online experience that reflected the studio's commitment to quality and high design principles.
Solution
To achieve this, I refined the brand's identity, implementing a neutral color palette for a clean and elegant feel. By using a thin sans-serif typeface and embracing a minimalist design approach, I ensured that every element from the business card to the paper cup resonated with the brand's refined and contemporary style. The result was a sleek and user-friendly website that effectively communicated Yair Doram's unique design philosophy and high-quality lighting products.
GAllery
